Create Demand

Bracy’s Helps Create Demand

Using attractive, professionally-designed point of purchase (POP) displays is a great way to capture consumers’ attention and create demand for your products. Bracy’s can help put this POP material in your store for much less than you might think.

Branded plant companies produce gorgeous pieces, and they want you to use them. They make them available to retailers for free or at a nominal cost. All you have to do is ask!

Bracy’s offers its own promotional materials as well.

  • Our color program, Rhapsody in Color, features an amazingly colorful vinyl banner to set off your perennial display.
  • Sell the Benefits is a multi-piece display that creates category awareness and convinces consumers that plants are not a luxury; they are a necessity.
  • Bracy’s Backyard Oasis helps retailers showcase their drought tolerant plants to maintain sales in desperate times.
  • Bracy’s Declare Your Advantage channel promotion package demonstrates why Independent Garden Centers are superior to “Box Stores”. Five attractive pieces highlight and reaffirm the reasons customers should choose to shop at Independent Garden Centers rather than mass merchants.

POP Quick-links:

Branded Plant Company POP
Rhapsody in Color
Sell the Benefits
Bracy’s Backyard Oasis Drought Tolerant Plants
Declare Your Advantage Channel Promotion Package